Manchester indie Freedom Media Group (FMG) has appointed Dominic Rebello to the role of head of strategy, a hire the agency describes as “the most significant investment in its future to date.”
Rebello brings more than 15 years of senior strategic experience at some of the UK’s most respected network agencies, most notably MediaCom, where he established and led the strategy function, cementing it as a central pillar of the agency’s client offering and rising to board level and partner. during his 12-year stint at the business
Rebello says he has built his career on a single, powerful belief: that every successful campaign, brand and business transformation starts with a clear strategic foundation, and Freedom adds that his arrival marks a deliberate and decisive next chapter for FMG defined by sharper strategic thinking, deeper client partnerships, and a relentless focus on commercial growth.
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Rebello has applied his thinking across automotive, FMCG, fashion, finance and ecommerce. consistently helping businesses align their marketing with their commercial objectives and create the conditions for long-term, sustainable growth.
His new employer describes him as “in the truest sense, the kind of strategic mind that changes the trajectory of an agency.”
At FMG, Rebello will focus on four priorities: deepening relationships with key clients including LMA, Liverpool City Council, The NHS, Lexus, Acdoco and HPAC through data-led growth planning; refining the agency’s internal strategic process; leading new business development; and shaping FMG’s external voice through thought leadership and trade press.
Rebello said: “After 15 years in a network environment I wanted to work somewhere the strategic thinking could have a more direct impact on clients’ businesses, on the agency’s direction, on the work itself. FMG has genuine senior thinking, real agility, and clients who want more than a channel plan. That’s an interesting place to be.”
Daniel Thompson, founder and managing director of Freedom Media Group, added: “What sets Dom apart isn’t just his track record, it’s the way he strategically thinks. He has the ability to get to the heart of a business problem quickly, strip away the complexity, and find the fundamental truth that makes everything else easier to solve.
“That is exactly the kind of thinking that adds real value to clients, and it is exactly what I want at the core of how Freedom operates and the value it delivers to clients.”
