The UK’s biggest, buzziest and boldest marketing festival is back.
From 7 to 9 July 2026, MAD//Fest returns to The Old Truman Brewery and Brick Lane for three high energy days of superstar speakers, brand innovation pitches, masterclasses and experiential activations, plus the food, drinks, parties and DJs it is known for.
But this year there is a sharper focus.
With “AI slop” recently named Word of the Year by the Macquarie Dictionary, the industry finds itself at a crossroads. As automation accelerates, content scales and sameness creeps in, a bigger question is emerging: what actually makes marketing stand out?
MAD//Fest 2026 is built around the answer: The Human Touch.
Across the festival, the agenda will explore how the most effective brands are striking the balance between technology and creativity. Not rejecting innovation, but using it better. Leveraging AI, data and new tools to unlock ideas, not replace them.
Expect perspectives from leading brands, agencies and platforms sharing how they are creating work that cuts through: culturally relevant, emotionally resonant and distinctly human.
And as ever, MAD//Fest goes far beyond the stage.
With 15,000+ brands and agencies expected to attend and a fully sold out 2025 edition behind it, 2026 is scaling up once again. From curated networking to immersive brand experiences, it is where conversations turn into collaborations and ideas become action.
If you work in marketing, media or advertising, this is where the industry shows up.
Tickets are now available and expected to move quickly.
Use code PROLIFICNORTH20 for 20 percent off standard tickets.
