Debenhams Group (formerly bohoo) has raised over £260,000 with micro-donation charity Pennies, as it expands the partnership to other group brands, including Karen Millen, boohooMAN and PrettyLittleThing, strengthening its collective support for critical charitable causes.
Through the partnership, in the last year Debenhams Group has enabled customers across Debenhams and Boohoo to round up their purchases and make micro-donations to support vital causes, and from today, the group is expanding the partnership across five of its brands:
- Karen Millen customers can now donate to Breast Cancer Now, helping support those affected by breast cancer and the charity’s world‑class research. In addition, Karen Millen will be donating bras to the charity, to support patients following operations.
- boohooMAN will partner with Manchester Mind, allowing customers to donate to the work the charity does to provide mental health services in Manchester.
- PrettyLittleThing customers will also be able to donate to the brand’s chosen charity over the coming weeks.
- Boohoo will continue to work with Women’s Aid, including donating samples to women supported by the charity’s work.
- Debenhams will also continue its partnership with the British Heart Foundation, building on the over £240,000 raised for the charity since March 2025.
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The charities were chosen carefully by each of the brands, to support causes that particularly resonate with their values, employees and customers.
The partnership with Pennies enables customers to round-up their purchases to the nearest pound at checkout, creating a seamless donation journey. To date, the partnership has generated more than 850,000 individual micro-donations, demonstrating the power of small, everyday contributions at scale.
With millions of customers in the UK and beyond across Debenhams, Boohoo, boohooMAN, PrettyLittleThing and Karen Millen, the partnership supports Pennies’ mission to make giving easy and accessible to millions of people through everyday transactions.
The partnership is a key part of the ‘social’ pillar of Debenhams Group’s ESG strategy and comes ahead of the publication of the group’s first sustainability report, set to be published later this year.
Dan Finley, chief executive officer of Debenhams Group, said: “Over the past year, we’ve seen first-hand the impact that small, everyday actions can have when scaled across millions of customers. Raising over £260,000 for the British Heart Foundation and Women’s Aid in just one year is a brilliant example of that.
“This partnership reflects the community spirit at the heart of Debenhams Group, and is a key part of our ESG commitments. By extending Pennies across Karen Millen, boohooMAN and PrettyLittleThing, we can make an even bigger impact to causes that matter deeply to our customers and our people.”
Alison Hutchinson CBE, chief executive officer of Pennies, added: “The scale and pace of what has been achieved by Debenhams Group in such a short time is hugely impressive. We’re delighted to extend our partnership across the wider Group, supporting more charities and reaching even more customers, and unlocking real impact for thousands of people across the UK.”
