With just two weeks to go, Radiocentre has added the final speakers to its line-up for Tuning In North taking place at Manchester’s Stoller Hall on Wednesday 22nd April.
Simon Rimmer, the Gold Radio presenter, co-host of Channel 4’s Sunday Brunch and passionate sports fan, will be joined by Lucy Darby, Global’s brand experience director and Tim Ellerton, Team GB’s chief commercial officer as they show how audio can help turn sporting success into a shared national experience.
They will take the room inside the award-winning Team GB and Global partnership at the Paris Olympics and Milan Winter Olympics and discuss how the story is evolving into something bigger as they look forward to LA28. They will show how that the best sport amplification partnerships are not built around a single moment, but around sustained relevance, belief and community.
Mark Barber, planning director at Radiocentre, and Ffion Turner, managing partner at WPP Media Analytics, will also take to the stage to share their latest research into how brands can use multiplatform audio to boost overall campaign ROI. For the first time, their new High Gain Audio study provides media planners with guidance on the optimum share of budget for audio – and how to allocate this spend between broadcast radio and digital audio to maximise its ROI advantage.
Returning to the stage following a lively discussion at last year’s event are Gemma Lee, AV partner at Carat (Dentsu) and Kate Bradbury, deputy managing director, Wavemaker North. They will join Matt Payton, CEO at Radiocentre, to take stock of what’s changed in a busy year for audio, and what still needs to be addressed to unlock audio’s full opportunity for advertisers.
The morning conference begins with a networking breakfast at 9am. Tickets are free to brands, agencies and Radiocentre members but are limited. Request a place here.
Other confirmed speakers include:
- Charlie Brookes, Director of Digital at Bauer Media Audio UK
- Emma Brown, Brand and Partnerships Director at Cash for Kids
- Louise Twycross-Lewis, Managing Partner and Head of Insight at PHD
- Shelley Robinson, Head of Marketing, B&M
- Sophia Field, Insight Director, PHD
Radiocentre is the industry body for commercial radio in the UK. It works on behalf of more than 50 stakeholders who represent over 90 per cent of commercial radio in terms of listening and revenue. Its remit encompasses all kinds of broadcaster-owned and operated audio, including podcasts and on-demand streaming services provided by commercial radio and its mission is “to get industry influencers and decision-makers to See Radio Differently.”
