Leading sofa and soft furnishings retailer Sofa Club has appointed Manchester digital consultancy outbloom to support its paid acquisition strategy, selecting the specialist firm for its ecommerce background, senior-led delivery model and strong cultural fit.
The fashion forward sofa brand sought a partner with deep experience in scaling high ticket ecommerce, able to work closely with internal teams and deliver both strategic direction and hands-on execution.
The team at outbloom bring extensive ecommerce experience across retail brands including Converse, Tommy Hilfiger, New Look and, topically, Vinterior, the UK’s largest online marketplace for pre-owned furniture and homeware, giving a clear understanding of “the commercial and operational challenges involved in growing complex retail accounts.”
The consultancy operates a flat model, with all work delivered directly by senior consultants, allowing clients to work closely with specialists across both strategy and activation.
“We were looking for a partner who could move quickly, understand our category, and integrate seamlessly with our team,” said Dominic Corr at Sofa Club. “outbloom’s experience, structure and approach made them a natural fit from the outset.”
The partnership has already delivered strong results across Sofa Club’s peak trading periods, spanning Black Friday through to January sales, delivering record performance across paid acquisition.
Mark Sansum, co-founder at outbloom, commented: “Sofa Club is a brand with clear momentum and ambition. Our focus has been on building a paid acquisition strategy that supports sustainable growth, while delivering immediate commercial impact.”
outbloom is a digital performance consultancy based in Manchester, and specialising in paid media strategy and execution for high-growth ecommerce brands. By combining data with commercial strategy, outbloom aims to help brands scale profitably across Google, Meta, and emerging social channels.
Sofa Club is a leading retailer of sofas with regional showrooms in Liverpool and Glasgow as well as an extensive ecommerce operation.
