Footasylum CEO departs

North West brand, Footasylum has started the search for a new CEO, after David Pujolar left this week.

Pujolar moved to Footasylum in 2024, from AW LAB, a European fashion retailer. Before that he held senior positions at adidas, Tommy Hilfiger and Foot Locker. 

In a statement he said:

“Thank you Footasylum, for the opportunity to lead such a talented group. I’m grateful for your trust, support, passion, and the lessons we shared.

“Wishing the team continued success and all the best for the future. Defy Ordinary. Shake, shock and rock.”

The fast-growing Rochdale retailer is owned Aurelius Group, which has brought in Stephan Rahmede to take over on an interim basis. Munich-based Rahmede is Vice President of its operations advisory team, Aurelius WaterRise.

READ MORE – Online accounts for almost half of Footasylum’s revenue

Aurelius WaterRise was set up in 2005 to “drive portfolio company transformation.”

“The Footasylum journey began 20 years ago and has been a story of boldness, disruption, and a unique understanding of its customers,” he explained.

“While many retailers have stood still in recent years, Footasylum has redefined what it means to be an athleisure retailer, creating shopping experiences that go far beyond the norm.”

“We are lucky to have an extremely talented and dedicated team, driven by the vision to lead the industry. 

“But there is more to come, and I am determined to support the next phase of growth and to strengthen the management team further, including a new CEO.”

At the end of last year, Footasylum signed its first major international expansion deal with global fashion and lifestyle retail group Apparel Group.

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