With the Calcutta Cup falling on Valentine’s Day, Tennent’s has marked the occasion with a what it’s calling a “heart‑Warming Scottish tradition: leathering England.”
The campaign, created by Leith opens with a bouquet of English red roses sitting proudly on top of a Tennent’s rugby tee. That’s until a Scottish boot sends them flying, ending with the phrase: “the Official Sponsors of No Love Lost.”
“Rugby here is about the fun, the friendship and the emotional journey we’ll be taken on this weekend and indeed throughout the competition, and this campaign taps right into that,” said Hazel Alexander, Senior Brand Manager for Tennent’s.
“We’re delighted to kick off our Calcutta Cup activity with something that feels so true to Scottish fans.”
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Tennent’s is the official sponsor of Scottish Rugby, and the creative rolls across social channels from today.
“If you hand us an English rose on the day Scotland plays England, of course, we’re going to boot it into the middle distance. It’s playful, it’s proud, and it’s exactly the kind of social mischief Tennent’s should be making,” added Aimee Wood, Account Director at Leith.
