Leith lets the train take the strain in new ScotRail campaign

A new multi-media campaign created by Leith positions ScotRail as not only the best way for commuters and business travellers in Scotland to get value-for-money, but also to enjoy life more in the process, allowing them to catch up on work, watch their favourite TV dramas and avoid the turmoil of road travel and the inevitable parking woes.

The campaign also highlights a clear environmental benefit, with the roads of Edinburgh highlighted as the second busiest at rush hour in the UK, adding hugely to the air quality problem.

The creative shows travellers aboard one of ScotRail’s sleek and modern trains explaining that “You don’t just make a journey but spend a journey”, with each traveller detailing how their choice to travel by rail has improved their journey: “I spend mine with a drama but not on the roads”; “I spend it finding headspace, not parking space”. The ad concludes by highlighting the savings which can be made with a season ticket and the tagline, ‘Journeys Well Spent.’

With commuters and business travellers looking for the most cost-effective, reliable and efficient ways of getting to work, Leith’s new campaign for ScotRail emphasises that not only can travellers save over 30% using Season Tickets and Flexipass, compared to buying daily tickets, but they can also catch up on work, enjoy the comfort of their surroundings and the always much-needed ‘me time’, whilst avoiding the stress and inconvenience of bus and car travel.

Hitting full speed today, the new work can be experienced on TV/VOD/Radio/OOH (inc Special Builds) and Digital.

Andrea McQuaid, head of sales and marketing at ScotRail, said: “We love this new campaign, which very clearly shows that commuting with ScotRail allows you to spend your time being productive or relaxing. And with the savings available with Season Tickets and Flexipass, there’s great value to be found when you travel to work by train.”

Ed Brooke, executive partner at Leith, added: “We’re thrilled and very proud to be working with ScotRail (again), a fantastic service enabling millions of passengers each year to travel safely and comfortably, whilst also providing a greener alternative for travellers.”

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