Celebrities from Keeley Hawes to David Gandy have shown their support for TK Maxx’s new line of Winnie the Pooh-themed Comic Relief apparel by modelling the range ahead of the annual Salford charity shindig in March.
The full T-shirt collection, which spotlights characters from Disney’s Winnie the Pooh, is available for purchase both in-store and online, with proceeds going towards supporting Comic Relief’s vital work to address some of the most pressing challenges facing children and young people globally. The adult T-shirts will be priced between £12.99 and £14.99, with at least £5 from each sale going to Comic Relief. The kids’ T-shirts will range from £6.99 to £8.99, with at least £2.50 going to Comic Relief.
Alongside the T-shirts, shoppers will find tote bags, mugs, notebooks, bag charms, pouches, water bottles and candles, which will be available in TK Maxx and Homesense stores and online at www.tkmaxx.com.
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Supporting this year’s Red Nose Day is a stellar line-up of familiar faces including Olivia Attwood, David Gandy, Tasha Ghouri, Keeley Hawes, Oti Mabuse, Luca Pasqualino and Sam Thompson. Renowned photographer Elisabeth Hoff captured this year’s famous faces showcasing the T-shirts.
Deborah Dolce, group director, TK Maxx and Homesense said: “We’re thrilled to be teaming up with our long-standing friends at Comic Relief to support Red Nose Day. This year’s collection taps into the joy and nostalgia of some of the nation’s most beloved and joyful fictional characters.
“We’re so proud to have raised over £35.4 million to date, with the brilliant help and generosity of our amazing customers and our staff. We’re excited to get involved once more in this year’s Red Nose Day to continue to make a difference to the lives of children and young people here in the UK and globally.”
Samir Patel, CEO of Comic Relief, added: “We are incredibly proud to have worked with TK Maxx for more than 20 years to help change the lives of children and young people across the UK and beyond, all thanks to the generous support from customers.
“Every year, TK Maxx go above and beyond to make Red Nose Day as special as possible, and this year is no different. We are delighted to feature the much-loved characters from Disney Winnie the Pooh in our T-shirt collection. Renowned for their kindness and friendship, the characters bring so much joy to people of all ages, which is what we hope to inspire this Red Nose Day. Money raised from this wonderful range will support children and families who are struggling with the basic essentials that everyone has the right to – food, shelter and safety.”
All the cotton used for this year’s Red Nose Day T-shirts range is Fairtrade certified, traded, audited and sourced from Fairtrade producers. Income from the cotton supports cotton farmers and their communities. This year’s Red Nose Day takes place on Friday 20th March.
