Leeds-based agency Northern Artillery has designed and built the new ATP Store, a global e-commerce platform delivered in partnership with Levy Merchandising, the official retail & merchandise supplier of the ATP Tennis Tour.
Launched on Shopify, the ATP Store provides tennis fans worldwide with year-round access to official apparel, accessories, and exclusive fan wear collections. The platform has been designed to support international scale and deliver a premium digital shopping experience aligned with the global stature of the ATP Tour.
The ATP Store marks the latest collaboration between Northern Artillery and Levy Merchandising, continuing a long-standing partnership focused on delivering high-quality digital retail platforms.
Working closely with Levy Merchandising’s retail, product, and licensing teams, Northern Artillery led the end-to-end digital delivery of the site. The result is a fast, scalable, and brand-led commerce platform built to evolve as the ATP’s global retail strategy grows.
The ATP Store launches with a comprehensive catalogue of tennis apparel and accessories, including collections from ATP principal partners Lacoste, Dunlop, and Waterdrop, alongside an exclusive ATP-branded fan wear range developed with Levy Merchandising’s in-house design team.
Liam Grogan, director at Northern Artillery, said: “Delivering the ATP Store has been about creating a platform that reflects the scale and ambition of the ATP Tour, while remaining flexible enough to grow with the brand. Working alongside Levy Merchandising, we’ve built a global Shopify solution that puts fan experience first and provides a strong technical foundation for the future of ATP retail.”
The ATP Tour is the premier international circuit for men’s professional tennis, organized by the Association of Tennis Professionals (ATP), and showcasing top players in tournaments worldwide, ranging from Grand Slams and ATP Masters 1000s to ATP 500s and 250s. It’s the main event for elite male tennis, where players compete for rankings, titles, and prize money across various surfaces like hard, clay, and grass courts.
The ATP Store is live now, with further enhancements planned as part of the ongoing partnership.
