N Brown Group, the inclusive fashion and homeware digital retail platform, has appointed its (former) chief people and sustainability officer Natalie Rogers to the newly created role of chief operating officer, strengthening the leadership team as the group “enters its next phase of growth driven by operational efficiency and disciplined execution.”
Since joining N Brown following a stint at Moonpig in her previous role in 2024, Rogers has led a number of critical initiatives supporting the group’s business transformation, including the design and implementation of a new operating model and a multi-year cultural programme. She delivered the group’s first double materiality assessment, ensuring customer expectations and stakeholder insights directly informed sustainability priorities across the group.
The creation of the COO role brings greater focus and accountability to operational execution across people, technology and supply chain, strengthening end‑to‑end delivery and enabling clearer alignment between strategy and performance. The role will support faster decision making, improved operational efficiency and consistent execution as the group continues to evolve its digital and financial services capabilities.
As COO, Rogers will use her experience of embedding cultural shifts and leading complex change to continue driving forward N Brown’s ongoing business transformation.
Steve Johnson, executive chair and group CEO at N Brown, said: “Providing the best possible experience for our customers starts with having an efficient, well-aligned and effective business. The creation of the Chief Operating Officer role reflects our focus on end-to-end execution of our transformation strategy.
“Natalie has a proven track record of delivering large scale organisational change both within N Brown and across other organisations, making her ideally placed to drive forward operational efficiency.”
Rogers, added: “I’m very pleased to be taking on this new role at an exciting time for N Brown, as we look to accelerate our business transformation.
“Over the past two years, I’ve had the opportunity to gain a deep understanding of the business and to help shape the operating model, transformation priorities and culture. I’m looking forward to building on this work and supporting the delivery of our strategy for customers, colleagues and shareholders.”
