A Hyde-based automotive marketing business is celebrating 30 years in operation with a major rebrand, the launch of a new website and the release of a short brand film unveiling a new company identity.
Founded in 1996, Rhino has grown from a small local business designing press adverts for car dealerships into one of the UK’s longest-established automotive sales activation specialists, delivering campaigns for retailers and manufacturers across the UK and internationally.
The rebrand reflects how the business has evolved from an event-led operation into a broader strategic partner for automotive retailers and manufacturers.
Operating from its Hyde headquarters in Greater Manchester, Rhino employs teams supporting retailers and manufacturers across Europe, the Middle East, Ireland, and Australia. In 2025, the business delivered a record 1,534 sales events worldwide.
READ MORE: Bum rush: Prostate charity lands European gold for rear-mote control digital screen campaign
To mark its 30th anniversary, Rhino has unveiled a new visual identity and brand direction, supported by the release of a short brand film celebrating three decades in business and officially revealing the new logo.
The video pays tribute to the company’s roots in Tameside and Greater Manchester. Rhino was founded in Denton in 1996 and has been based at its current Hyde site since 2014, with the film designed to reflect both its local heritage and its journey over the last 30 years.
The opening scene is set in 1996 in Denton, where founders Lee and Simon are shown coming up with the idea for what would become Rhino’s most popular product. In a nod to the company’s family culture, Lee is played by his son, who now works for the business, while Simon is played by Aaron, also a member of the Rhino team.
The scene was filmed by production company Know-Film in an office borrowed from Kingston Mill in Hyde, originally an early water-powered cotton mill and now home to Rhino’s warehouse. The space was dressed with 1990s memorabilia including a Mac computer, Auto Trader magazines (in a nod to an even longer-standing Manchester auto marketing giant), a Manchester Evening News newspaper and a classic Nokia phone to recreate the era.
The film’s soundtrack features an instrumental from 7 Days by Between The Lines, an up-and-coming Manchester indie band. The band’s bass player is Ben, Lee’s son, further reinforcing the local and family-led nature of the project.
From there, the film time-warps to modern-day Manchester, with references to the city’s music and football culture and recognisable landmarks including Hyde Town Hall, Hyde United FC, Manchester trams, Old Trafford and the Mancunian Way. The video also includes a tongue-in-cheek nod to Kevin Keegan’s famous 1996 television rant during the Premier League title race with Manchester United.
The film concludes with one of Rhino’s vans driving through the streets of Ancoats, before flicking through the company’s logos from the past three decades and finishing on the new identity, set against the Manchester skyline with the words “Since 1996.”
