Dentsu Creative has been appointed as social agency of record for leading plant-based and veggie food brand Cauldron Foods.
The remit includes strategy, brand creative, and organic social, with additional search and SEO services from dentsu.
The appointment will see Cauldron’s social presence rejuvenated across the UK, working primarily across key social channels including Instagram, TikTok and Facebook, with further supporting activity on other channels.
Dentsu Creative impressed Cauldron with its proven expertise in putting brands at the heart of social conversation and culture, as well as its ability to deliver a fully integrated social solution, from strategy and creative through to media.
The team showcased its strength in cultural storytelling, community-building, and creator collaboration, illustrating how it could help Cauldron connect with a new generation of food lovers and bring fresh energy to the brand. It will work to make Cauldron a “positive, tasty choice” for consumers, challenging the bland stereotypes of veggie eating with content that’s bursting with flavour and personality.
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The agency’s remit will focus on revitalising Cauldron’s brand and social presence, centred around a bold new platform: Mix It Up.
Cauldron doesn’t just make veggie food — it stirs it up. From mixing up mouthwatering plant-based ingredients to flipping the script on what people think veggie food should be, Cauldron promises it is here to shake things up.
Lucy Grogut at Cauldron added: “We were impressed by Dentsu Creative’s deep understanding of how to make brands culturally relevant and their enthusiasm for breathing new life into Cauldron. We’re excited to see how they bring our brand’s bold personality to life across social.”
Lucy Pritchard, managing partner at Dentsu Creative in Manchester, added: “We’re building real momentum in the FMCG social space, showing how brands can be inserted meaningfully into culture. Cauldron is a sleeping beauty with huge potential to own the plant-based and veggie market, and we are so excited to be spearheading the charge to wake it up. Our mission is simple: drive growth for Cauldron by making it a positive, tasty choice.”
