Manchester streamer Angry Ginge has been crowned king of the jungle – but his I’m A Celebrity win is also a crossover moment for the North’s creator economy and a welcome uplift for ITV’s audience figures.
YouTuber Angryginge, real name Morgan Burtwistle, was crowned the winner of I’m a Celebrity… Get Me Out of Here 2025, beating Celebs Go Dating host Tom Read Wilson and former EastEnders actor Shona McGarty. The three finalists successfully completed their final Bushtucker Trials, securing a lavish 12-star banquet for themselves — with McGarty retrieving stars among rats, Read Wilson downing camel’s brain, and Angryginge facing scorpions and snakes.
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At 24, the Mancunian streamer represents a new era where creator-led fandoms can influence prime-time broadcast outcomes at scale. His 1.4 million followers – nurtured through YouTube, TikTok and football rant-fuelled livestreams – translated into votes in the tens of millions during a series that ITV said opened to more than 10 million viewers, its biggest launch-night audience since Euro 2024.
That intersection of broadcast TV and creator-economy reach has become increasingly central to how major entertainment formats sustain relevance, particularly among under-35s. Burtwistle’s win offers further evidence that digital-native talent is no longer just participating in legacy shows but actively driving audience engagement.
Angryginge admitted the show was harder than he expected and stated: “No one said it was going to be that hard. I’m so glad I done it though.”
“It’s a dream come true,” he said after being crowned. “I did not think I’d go all this way, never mind win, so thank you to everyone who voted.”
His triumph also added a regional subplot to the series, with Deputy Labour leader and Manchester Central MP Lucy Powell calling it “a Mancunian series,” noting the presence of fellow northerners including rapper Aitch. “It was a Mancunian series and Manchester prevailed. Well done Ginge (and Aitch and co),” she wrote.
The 25th series featured 12 celebrities, including Jack Osbourne, Emmerdale’s Lisa Riley, Martin Kemp and Ruby Wax. In a bid to keep viewer participation high, ITV earlier introduced a new format rule preventing any single contestant from being selected for multiple trials in a row.
The win also completes a full-circle moment for the creator whose viral rise began in 2021 after a now-iconic, fictional rant about not being able to get chips on a night out. Since then, Burtwistle has become one of the UK’s most-watched livestream personalities – and, after Sunday night, the North’s latest mainstream entertainment export.
With northern creators continuing to punch above their weight and linear TV hunting for younger audiences, Burtwistle’s win feels like a case study in where UK entertainment is heading: local accent, digital-first audience, national impact.
