Holyrood PR has hired two senior members of Hot Tin Roof as part of a “strategic push” to strengthen its offering.
Anne Diamond was at the Edinburgh tech PR specialist for more than 6 years, half of which as its Deputy Managing Director. She’s joined alongside Roddy Scott who was Account Director at the same agency.
The pair become Associate Director and Senior PR Associate respectively. Their arrival follows the Edinburgh agency’s best year to date.
“Annie and Roddy bring a depth of experience that will immediately strengthen our team. Both have built impressive careers shaped by curiosity and creativity, which fits perfectly with how we work here,” explained Deputy Managing Director Chris Fairbairn.
“We’ve just come through our strongest year yet amid a challenging landscape – one defined by growth, new ideas and brilliant client results.
“As we embrace new technologies like AI, we’re also holding firm to what it is that defines our agency: finding the human heartbeat in every story and helping organisations share that with the world.”
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Diamond has previously worked at Golley Slater, Muckle Media and was Communications Manager at The Glenmorangie Company. She’ll continue to work 1 day a week in a freelance capacity for Heriot-Watt University.
“Holyrood PR has always stood out for its clarity of purpose and genuine storytelling ethos. There’s an honesty and warmth to the way the team works that instantly appealed to me. I’m excited to bring my experience to such a creative, ambitious agency,” she said.
Scott spent almost a decade at STV as a reporter and presenter before moving into events and PR.
“Storytelling has been at the core of everything I’ve done – whether that’s in front of a camera, behind a microphone or now in PR. Holyrood PR’s ability to make stories accessible and authentic really resonated with me. It’s a team that understands how to make communication human,” he added.
The agency now employs 13 staff at its Leith base.
