Leeds-based specialist marketplace agency Primo has partnered with fast-growing sports nutrition brand Ten Percent Club to expand its global Amazon presence and drive international ecommerce growth.
The Yorkshire agency will deliver a full marketplace programme – covering strategy, marketing execution, and performance optimisation – as Ten Percent Club builds its digital footprint and increases brand awareness among sporting audiences worldwide.
The partnership follows a major period of expansion for the supplements and hydration brand, which this week announced a landmark promotional deal with Matchroom Sport, the global sports programming giant fronted by Eddie Hearn.
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Unveiled during the Eubank v Benn fight week, the collaboration will see Ten Percent Club featured across Matchroom’s live event calendar, social channels, and promotional activities, including:
- A monthly social-media series on Matchroom and Ten Percent Club channels, featuring boxers discussing supplements and training routines.
- Attendance at Matchroom Fight-Day 5Ks, providing electrolytes and branded clothing to participants.
- Fight-week and fight-night content access for Ten Percent Club’s videographers to interview fighters about recovery and nutrition.
- Weekly social posts from Matchroom chairman Eddie Hearn, who became an advocate of the brand after personally experiencing its benefits.
Founded in 2022 by entrepreneur Luke O’Reilly, Ten Percent Club produces evidence-based supplements and hydration products trusted by elite athletes. The brand already supplies players across professional football clubs in the Premier League and EFL and is gaining traction in combat sports.
After recently securing private investment to scale operations and accelerate ecommerce development, the company appointed Primo to lead its global Amazon strategy and international growth.
O’Reilly said: “Working with Primo allows us to take our ecommerce growth to the next level. They’re helping us optimise Amazon, improve our digital marketing, and ensure our brand reaches the right audiences at scale. Combined with our Matchroom partnership, it’s a powerful way to tell our story and build brand awareness online.”
Adam Aubrey, Director of Primo, added: “The growth of Ten Percent Club from a bedroom side hustle to a global ecommerce brand is incredible, and we’re thrilled to be part of the next chapter. By optimising every aspect of their Amazon business, growing their digital audience, and turning clicks into loyal customers, our goal is simple: help them smash their marketplace goals.”
