Board shake up as Sheffield tech firm plots European expansion

Sheffield-based tech and IT firm Simoda is expanding its services to support clients across Europe, following a record year of growth and rising customer demand.

Founded in 2019, Simoda has enjoyed growth of 35% over the past 12 months and is now laying the foundations for an organic overseas expansion from its base in Amsterdam.

Simoda will be initially expanding its geographical support for existing clients, underpinned by regional expertise, supply chains and talent.

It has already delivered site-wide fibre and CCTV installations for European clients, as well as a network refresh for a governmental body in France.

The expansion enables the company’s clients to scale their own operations into Europe with confidence across Simoda’s wide range of solutions and services in IT managed services, cyber security, network services, CCTV and door access solutions, communications and connectivity, AI and IT infrastructure

It is estimated that Simoda’s European delivery will contribute to its overall growth in 2026 by at least 5-10% on top of its existing growth predictions in the UK.

Building on its strong foundations in Sheffield, the company remains committed to local partnerships, and insists that international success will not compromise its South Yorkshire roots.

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Daniel Bumby, founder and managing director, at Simoda, said: “As a company, we are excited to celebrate our recent growth. We have battled through a global pandemic, cost of living crisis, the rise of cyber security to get here and are now navigating the AI age too.

“As has always been the case, we continue to prioritise our growth within the local economy to help as many businesses as we can, here in South Yorkshire, get the most out of their technology investment.

“This continued need for support has meant we have now expanded our services into Europe to better support existing clients. This has provided an exciting opportunity – we had always dreamed of providing technology and IT support further afield. While the chance has come around quicker than we imagined, we are thrilled to have the operational and delivery capability to help fulfil our customer’s needs overseas. It’s an exciting new chapter for us.”

Simoda also announces three new appointments to its board of directors to coincide with the expansion, with Christian Colton (top right), Simon Flint (bottom right) and Kate Hill (left) taking on new roles in the firm.

Colton, who has been at Simoda for four years in several different roles, has been appointed network services director, overseeing an area which has witnessed significant growth since its inception in January 2019. Simoda’s Network Services include projects running across the country such as core fibre work, Wi-Fi enhancements, the upgrading of Cat5e infrastructure to Cat6a, and advanced security systems.

Flint, who joined last year as head of finance, has been promoted to finance director. He will use his experience in accounting and audit practice to ensure Simoda’s customer and supplier relationships remain as strong as ever.

Hill, who has been at Simoda since June 2023 as head of customer relations and marketing, has been promoted to the role of commercial director. From a journalism and marketing background, Kate retrained as an accountant and business growth specialist, before being headhunted into the technology consulting industry. She is now responsible for the firm’s marketing strategy as well as its strategic partnerships.

“Building on our fantastic foundations and the changing needs of the technology marketplace, we have taken the decision to implement leadership changes to strengthen our efforts going forward,” Bumby added.

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