Heineken and UC3 have announced the renewal of Heineken’s partnership with the UEFA Women’s Champions League, extending the agreement until June 2030.
Heineken has renewed its role as official partner of the UEFA Women’s Champions League for the 2025 – 2030 commercial cycle, building on its support since 2021. The five-season agreement reinforces the brand’s long-term commitment to the flagship club competition.
The 2025/26 season marks the beginning of the new 18-team league phase competition for the UEFA Women’s Champions League. This format delivers more high-profile matches and opportunities for fans to connect with the game throughout the season. Matchday 1 of the 25/26 League Phase will take place this week, on 7th and 8th October.
Guy-Laurent Epstein, UEFA marketing director & UC3 co-managing director, said: “We are delighted to continue our partnership with Heineken as a proud sponsor of the UEFA Women’s Champions League. Their renewed commitment only serves as an endorsement of the competition’s growth and global appeal. Together, we will keep building on the momentum of recent seasons to elevate the women’s game and celebrate with fans around the world in new and exciting ways.”
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Nabil Nasser, global head of Heineken, said: “Football is more than a game, it’s a shared passion that instantly connects people. At Heineken, we’ve seen how the UEFA Women’s Champions League has brought fans together, often creating friendships and shared experiences in unexpected places. Extending our partnership until 2030 allows us to continue delivering creative campaigns that bring fans of the women’s game together from around the world, that celebrate the inclusivity and diversity in women’s football fandom, and that support the growth of the women’s game.”
The continued partnership gives Heineken extensive rights, including ticketing and hospitality, in-stadium visibility, digital campaigns, and unique fan experiences. Heineken will bring its sponsorship to life through activations and opportunities that unite fans and create moments of connection around their shared passion for the game.
Heineken describes itself as “the world’s most international brewer,” with its UK beer-brewing activities focused on its Denmark Road site in Manchester and a second brewery in Tadcaster, North Yorkshire.
The women’s game has been enjoying something of a purple patch of late, with the BBC and ITV recently picking up shared broadcasting rights for the Women’s World Cup in 2027, while the BBC last week extended its Champions’ League coverage to 2030, all following on from record TV audiences for England Lionesses’ dramatic Euros final win over Spain in July.
