Creative marketing agency Guy & Co has launched an experiential agency in what it has called a first for the sector.
The Edinburgh-based independent has announced In the moment which it says will craft unforgettable human experiences that forge lasting connections.
In the Moment aims to respond to the brand challenge of building connections in an increasingly virtual world. It offers brand experiences, sponsorship activations, partnership marketing and internal communications. Its mission is to blur the lines between physical and digital, giving brands cut-through with human connection – the most valuable commodity.
Harnessing Guy & Co’s Unfair Advantage System, In the Moment marks a first for the experiential sector. It gives clients confidence to invest in brand experience through rapid AI concepting and research panels that test and prove concepts, remove subjectivity, cut production risk and maximise impact.
Combined with Guy & Co’s expertise in brand strategy, creative and integrated campaigns, the partnership delivers an Unfair Advantage for clients – blending strategic and creative clarity with experiential impact to make work that connects and drives results.
Steve Simpson, Managing Director of In the Moment, said: “We all remember those times when we were really living in the moment. Whether it’s a life milestone, a cultural event or a personal experience, they stay with us. My career has been driven by creating opportunities for brands that let people lose themselves in the moment.
“We’re for human experiences that make deep connections and can be amplified digitally to help them live on. Where brands can be authentic and gain trust. Our goal is to help brands be more present in real life, giving marketeers confidence that’s worth investing in.”
David Guy, Founder of Guy & Co, adds, “Steve and I worked together previously, creating disruptive and award-winning experiences for Diageo brands including Guinness and Smirnoff. So I knew when the opportunity to team up came about, we had to do it. I have total confidence his incredible energy and passion for experiential marketing will make it a success.”
