MW-W Group Ltd, the remote-first marketing consultancy founded by Sheffield-born Matt Webster, has been appointed by heritage food brand Mornflake following a competitive pitch.
The agency will lead on social and digital marketing content strategy, influencer-led campaigns, and paid advertising for the Cheshire-based company, including support for new product launches.
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The appointment marks a return for Webster, who worked with Mornflake more than a decade ago in a previous agency role.
“Mornflake is a brand steeped in history but full of ambition for the future. We’re proud to help drive their next phase of growth,” said Webster. “From social storytelling to digital strategy and influencer partnerships, this is a brilliant opportunity to bring creative, effective campaigns to life.”
Charlotte Gribbin, Marketing Manager at Mornflake, added: “At Mornflake, we’re proud of our heritage and excited about the future. Partnering with MW-W Group has helped us share our passion for oats and bring our new oat-based innovations to even more people.”
The partnership begins with the NPD launch of Yup! Oat Granola Pot and will see MW-W Group working on upcoming initiatives across the brand’s product range.
