Sport Social Podcast Network has kicked off an influencer campaign for Topps, which is officially back as the Premier League’s trading card partner.
The campaign features a series of “unbox with me” posts across some of the network’s biggest fan creators, showcasing Topps’ biggest and best Premier League collection yet.
From genuine player autograph cards, to ultra-rare Diamond Rookie pulls, the collection has been described as a “proper collector’s dream”.
To support the influencer content, the activation also ran across the core Sport Social audio network with an Announcer Read from Alex Brooker (Let’s Be Having You) across the football and gaming vertical.
Delivered in partnership with MatchFit, the sports communications agency based in London and Manchester, the Topps campaign highlights the power of podcasters as influencers.
Sport Social have developed their influencer offering, in response to demand from agencies, with further opportunities planned for brands to connect with sports audiences through trusted creators.
Joe Heatley-Baillie, marketing director for UK & ROI at Topps, said: “Part of our plan for this Premier League trading card campaign was to reach and connect with dedicated fan and club communities across the league. Working with the channels in Sport Social’s network has allowed us to do that, and it’s been great to see the reaction from both creators and audiences as they’ve been opening packs of Topps Premier League cards.”
Chloe Yates, senior account director at Sport Social Podcast Network, added: “We’re seeing increasing demand from brands for influencer activity that feels authentic and relatable. By working with our podcasters, campaigns like this with Topps reach communities where the connection between host and audience is already strong and trusted.
She went on: “Advertisers are increasingly looking for genuine voices over celebrity endorsements, with audiences often switching off from influencers promoting multiple brands. Sport Social offers access to grassroots creators who have built large, loyal followings through their podcasts.”
Creators such as AFTV, Arsenal’s biggest fan-led channel with 1.2M Instagram followers, and The Anfield Wrap, a leading Liverpool FC podcast with 310K followers, bring both reach and credibility by speaking directly to fans as fellow supporters.
With brands increasingly seeking cross-platform campaigns, Sport Social’s 360 network offers a simple way to reach highly engaged fan communities wherever they consume content, positioning the network not just as an audio specialist but as a multi-format partner driving reach, impact, and new audiences at scale.
