Content production studio Dead Pixel has been appointed to deliver a new creative brief for Slim Chickens, as the fast-casual dining chain continues its rapid UK expansion.
Slim Chickens has already launched 19 new restaurants across the country in 2025, with further openings scheduled for 2026 as the brand accelerates its growth strategy.
As part of that plan, Slim Chickens is investing in a new suite of video and photography content designed to strengthen its visual identity and showcase its menu. The work will include lifestyle-led shoots featuring models, with assets being rolled out across out-of-home advertising, social media campaigns and in-store point of sale.
The appointment marks a win for Manchester-based Dead Pixel, which specialises in branded content and commercial production.
Cal Thomson, owner at Dead Pixel, said: “Slims are a dream client for us. They trust us to execute on the brief allowing full creative control. We’re super excited to see the impact the new content will have on the brand over the coming years.”
The collaboration underscores Slim Chickens’ ambition to build a stronger emotional connection with customers, adding more personality and lifestyle focus to its marketing output. For Dead Pixel, the project reinforces its growing reputation for delivering large-scale creative campaigns for national and international brands.
