Yorkshire-based “digital department store” Freemans.com has announced the launch of an exclusive, hand-picked capsule edit curated by singer, broadcaster and style icon Sophie Ellis-Bextor.
Blending effortless daywear with playful evening looks, the Freemans X Sophie Ellis-Bextor edit has been created to offer pieces to take customers seamlessly from the school run to the dance floor.
The 21-piece collection leans into Freemans’ single-minded focus on women over 40, with prices ranging from £49 to £139 with a focus on wearable every day glamour.
This latest collaboration follows Sophie’s starring role in Freemans’ summer advertising campaign.
Hero pieces include all Freemans x Sophie Ellis-Bextor – Denim Wide Leg Jumpsuit £89, Mini Checked Skirt £55, Matching jacket cropped jacket £79, Leopard Faux Fur Coat £139, Red Bow Detail Jumper £49, Dogtooth Trousers £55, Satin Black Dress £99, Floral Sequin Mini Dress £129 and Sequin Navy Blue Midi Dress £125.
Ann Steer, CEO of Freemans, said: “At Freemans we’re unapologetically focused on delivering to women over 40 who want fashion that fits into busy lives while also letting their personality shine. Sophie brings that to life so brilliantly. Her capsule edit is playful, glamorous and practical, exactly what our customers are looking for, whether they’re on the school run, heading to work, or dancing the night away.”
Ellis-Bextor added: “I have absolutely loved working with Freemans on this collection. What a dream come true! I really wanted to make an edit that is both versatile and fun. These are clothes with real everyday demands in mind. clothes that make you feel confident but also ready to sparkle when the mood is right.
“As a busy mum, I know how important it is to have pieces that work hard but still bring joy and that’s exactly what we’ve created. I’ve taken inspiration from stylish friends, my favourite pieces from my own wardrobe and all the things I want to own. What a treat to collaborate with Freemans on this.”
The Freemans x Sophie Ellis-Bextor edit is available exclusively at Freemans.com.
