Breakfast, snacks, cakes and beverages group, Worldwide Global Brands, has appointed Jam.
The Manchester-based agency has been brought in to deliver a social media, PR and influencer strategy as the food and drink industry adapts its marketing to regulations, including the ban on paid advertising for products high in fat, salt and sugar (HFSS) on TV, online and digital.
Content will focus on insight driven storytelling and “trend responsive content” to grow awareness and engagement of its products, including Toast’em Pop-Ups.
“Jam stood out immediately for their creative thinking and ability to turn insight into action,” said Neha Madhu, director at Worldwide Global Brands.
“Their experience across social-first campaigns made them a natural fit for our next phase of growth, particularly as we explore new routes to market like TikTok Shop. We’re looking forward to seeing where this partnership takes us.”
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On the new TikTok Shop creator partnerships, user generated content (UGC), and affiliate marketing will be used to connect with audiences.
“Snack brands today need more than just visibility, they need authenticity and bold ideas that truly connect. We’re excited to partner with Worldwide Global Brands to help bring their playful, flavour-packed treats, including much-loved American favourites, to even more UK consumers,” explained Jaime Gee, managing director of Jam.
“From strategic PR and content creation to influencer campaigns and product launches, we’re building a vibrant brand presence that not only excites but delivers real impact.”
