Creative-led marketing communications agency, Jam, has been reappointed by Manchester Pride as its PR partner for a third consecutive year.
This marks a continued collaboration to amplify the charity’s work and the iconic Manchester Pride Festival.
Jam’s impactful strategies have already delivered outstanding results, securing over 1,300 pieces of media coverage and a reach of 10.1 billion in the past two years. This year, the partnership will focus on celebrating LGBTQ+ culture, amplifying underrepresented voices, and strengthening engagement with both local and global audiences.
Lizzy Maginness, head of marketing & growth at Manchester Pride, said: “As such a small and hands-on team it’s important to have partners that feel a real extension of our team and Jam is exactly that.
“The Jammers understand our challenges and bring creative approaches to ensure we deliver real impact. They create campaigns that connect with people in a genuine and meaningful way.
“With Jam’s support, Manchester Pride has been able to tell its full story, not just the events but the vital work of the charity year-round. I have thoroughly enjoyed working with the Jammers, and can’t wait for what’s to come.”
Jaime Gee, managing director at Jam, added: “Manchester Pride is a dream client for us. It’s a cause that’s close to our hearts, and we’re honoured to continue supporting their mission to champion equality and celebrate LGBTQ+ life. We’re ready to take this partnership to new heights in 2025.”
Jam’s approach for Manchester Pride has centred on empathy-driven storytelling, dynamic purpose-led campaigns, and vibrant festival promotion. By combining authentic narratives with strategic outreach, Jam ensures Manchester Pride remains at the forefront of equality and celebration.
Manchester Pride is a charity that campaigns for LGBTQ+ equality across the United Kingdom, with a particular emphasis on Greater Manchester. The Charity offers dialogue, training, research and policy analysis, advocacy and outreach activities focusing on LGBTQ+ rights.
The Manchester Pride Festival is an annual event held on the August bank holiday weekend. It takes place in the Canal Street area, the city’s gay village, and fringe locations around the city, while the parade occurs through Manchester city centre. The parade features various supporting organisations and charities and representative floats from the ten metropolitan boroughs of Greater Manchester.
Manchester Pride is regarded as one of the leading pride movements worldwide, and partners include large companies such as Virgin Atlantic, TikTok, Starbucks, Booking.com, Marc Jacobs and L’Oreal.
