Manchester and London-based PR Agency One has been appointed to handle consumer PR and social media for one of the UK’s biggest providers of weight loss drugs as demand for the drugs surges.
GLP-1 and dual-agonist weight loss medicines such as Wegovy and Mounjaro have dominated headlines in recent months, with both demand and debate continuing to grow. Now Oushk Pharmacy, one of the UK’s largest providers of the treatments, has tasked PR Agency One with steering its content strategy and positioning clinical director Hira Hussain as a healthcare thought leader, as well as promoting Oushk’s patient-centred approach to weight management and personalised care.
As part of the brief, the agency will also oversee content strategy and creation for TikTok and Instagram, with all activity underpinned by compliance playbooks to ensure alignment with UK advertising standards and healthcare regulations.
Abigail Outhwaite, Associate Director at PR Agency One, said: “The media is fascinated by the weight loss treatments now available, and we are thrilled to be working with Oushk Pharmacy to provide a responsible and sensible voice on the subject. Oushk is committed to the responsible dispensing of weight loss injections, and the team goes above and beyond to ensure patients receive one-to-one advice and support on an ongoing basis.”
Healthcare is one of PR Agency One’s five specialisms, alongside retail and FMCG, finance, property and the built environment, and technology. Its healthcare portfolio includes work with Total Fitness, Myrkl, Releaf, Push Doctor, Locum Doctors’ Union, and Private Midwives.
Oushk Pharmacy is a UK-based online pharmacy and leading provider of weight loss treatments including Mounjaro, Wegovy and Orlistat.
PR Agency One, which has offices in Manchester and London, provides consumer, B2B, and corporate PR and social media consultancy across more than 50 sectors.
