Regit, Manchester’s ‘digital garage’ and Rhino, the retail automotive marketing specialist, have launched a new solution designed to fix one of the biggest challenges facing UK car dealers and original equipment manufacturers (OEMs) today: The lack of accurate, compliant, and high-quality customer data.
Rhino, which has over 30 years of experience and delivers more than 2,000 dealership events annually, is now integrating Regit’s audience platform into its dealer campaigns to reach new, high-intent car buyers more effectively.
With brand loyalty declining and the cost of acquisition rising, many OEMs and dealers are left relying on outdated databases that deliver diminishing returns, especially as 76% of consumers expect to be less brand loyal in the EV era, according to Regit’s data. This new model offers precision-targeted, data-led sales activation that drives measurable outcomes – Regit’s first-party vehicle ownership data, combined with Rhino’s proven high-conversion event model, means brands can now engage and convert real buyers in smarter, more efficient ways.
The proposition covers two key areas, the first is dealer events. Here, Rhino delivers high-conversion events for dealer groups and franchises, which will now be powered by Regit’s audience data to ensure every invite reaches the right person. The second is OEM launches. New market entrants and challenger brands can use Regit’s electronic customer relationship manager (eCRM) platform to educate, engage and convert buyers through personalised outreach across email and SMS without needing their own database.
In test phases, campaigns have already outperformed industry benchmarks, achieving cost-per-sale figures as low as £145 and close rates exceeding 50%.
The partnership is especially valuable for new and emerging brands entering the UK market without legacy data or established customer lists. Regit’s audience platform, built on millions of registered vehicle owners, offers detailed segmentation by make, model, location, purchase intent and ownership stage – giving brands access to a highly qualified, relevant audience.
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Together, Regit and Rhino are setting a new standard for how automotive brands reach and convert real buyers with targeted, timely and measurable campaigns. This includes identifying petrol or diesel drivers ready to switch to hybrid or electric, pinpointing high-value vehicle owners, and engaging motorists affected by Clean Air and Low Emission Zones who are actively seeking greener alternatives.
“We’ve built Regit to be the UK’s most trusted source of motoring data. This partnership brings that to life in a way that delivers measurable returns for OEMs and dealers,” said Chris Green, CEO of Regit. “In a market where brand loyalty is falling and the shift to EV is stalling due to confusion and lack of awareness, the brands that grow will be those that educate, not just advertise. That starts with accurate, first-party data and a proper strategy for how to engage.
“Our platform enables brands to identify real in-market buyers based on verified ownership, location and intent, then reach them with personalised, relevant content. And for new entrants especially, that can be the difference between a slow start and a sell-out launch.”
“Stock levels are high, demand has slowed and brand loyalty is shrinking,” Harry Boardman, Managing Director at Rhino added. “That’s the reality dealers are facing. But with Regit’s data, we can now precisely target motivated buyers, and the test results speak for themselves. It’s a model that works – and we’re only just getting started.”
