Natural beauty brand, Faith in Nature has turned to IF to set up a TikTok Shop.
It’s the latest TikTok win for the Greater Manchester agency, which last month, launched Starpowa on the ecommerce channel.
“We’re excited to tap into IF.’s extensive TikTok Shop knowledge and form a partnership that’s going to take Faith in Nature’s platform presence to the next level,” said Jennifer Blease-Williams, Digital Marketing Lead at Faith in Nature.
READ MORE – Leading vegan gummy brand recruits IF for TikTok Shop expansion
ByteDance set up the TikTok Shop in 2022, with a global roll-out a year later. According to TikTok 44% of its users have made a purchase directly on TikTok with one 1 in 4 buying on the platform at least once a month.
IF will be focus on strategic support, creative direction, paid media and affiliate management, as Faith in Nature aims to elevate its existing presence on the platform.
“It’s a real privilege to work with a brand that combines five decades of heritage with such forward-thinking ambition,” said Laura Selby, Director of Digital at IF.
“We’re excited to bring our TikTok Shop knowledge and creative strategy together to drive real impact for Faith in Nature on the platform.”
