Middlesbrough-based menswear label Summit Clothing has partnered with ecommerce agency PushON to help scale its digital marketing activity and accelerate business growth.
The Manchester-based ecommerce agency is delivering a focused paid media strategy, with campaigns running across sites including Google and YouTube, aimed at expanding the brand’s online reach and improving return on ad spend.
PushON’s performance marketing team is now managing all pay-per-click (PPC) activity. The goal is to generate more incremental revenue, boost brand visibility, and support Summit’s ambitious plans for national and international expansion, including a move into wholesale.
Founded in 2019, Summit Clothing has grown from a side project in a spare bedroom into one of the UK’s most promising luxury streetwear brands. With a core customer base of men aged 18–30, the brand has seen year-on-year growth of 25%.
READ MORE: £13.4m sensor contract for North East space pioneer
Ben Eddington, the founder of Summit Clothing, said: “We’ve spent the last few years building a loyal customer base and refining our product – now it’s time to scale. PushON’s strategic approach to performance marketing gives us confidence that we’re making the right moves to grow the brand in a sustainable way.”
Sam Rutley, managing director of PushON, added: “Summit is an exciting brand with clear momentum and a deep understanding of its audience. Our aim is to amplify that by using PPC in a smarter, more targeted way, helping them move into their next phase of growth.”
PushON is a leading ecommerce agency based in Manchester, UK. With a focus on delivering high-quality, innovative digital solutions, PushON helps businesses grow and succeed in the competitive online marketplace. The agency includes legendary Punk and Post-Punk record label, Cherry Red among its portfolio of customers, and also has experience in the world of fashion with the likes of BlackBetty.
