Tomoro Agency, an integrated agency with offices in Leeds and Sydney, has acquired equity in award-winning Northern video content agency, Dabble.
The move brings together two highly complementary teams to expand creative capability, scale delivery, and offer clients even more powerful brand storytelling.
The equity investment marks a significant step forward for both businesses, building on a successful three-year collaboration across multiple high-impact projects. Dabble will continue to operate under its own name, retaining its distinct culture and creative edge, while benefiting from the strategic and operational support of the Tomoro Group.
Maggie Senior, founder of Dabble, said: “Over the past three years, Dabble has collaborated with Tomoro Agency on multiple occasions, and when the opportunity to join forces came along, it felt like a perfect fit. We’re already working together on some incredibly exciting projects, and with both businesses experiencing strong growth, combining our diverse skill sets allows us to deliver even greater value to our clients, giving them the best possible chance of success.”
Stuart Arundel, creative strategy director at Tomoro Agency, added: “We’ve worked with Maggie and the Dabble crew enough to know they’re the real deal. This isn’t just a smart move – it’s the right one. Their talent for crafting standout video content fits hand-in-glove with our strategic and creative thinking. We’re already deep into some brilliant projects together, and this move lets us push harder, think bigger, and deliver even more value for our clients. Content curation is pivotal to SEO, brand visibility, and customer engagement, so it was vital to bring Dabble onboard in a more formal arrangement.”
Together, the combined team brings a sharper, broader offering to clients looking for integrated digital strategies – from content and search to creative and technical execution. This marks a significant milestone for both businesses as they scale their services internationally and continue delivering measurable results for ambitious brands.
Dabble is a creative video content agency known for its agile production, storytelling craft, and visual flair. From branded films, TV ads, to social content, Dabble helps brands connect with audiences through emotionally resonant, high-quality video.
