A recent Freedom of Information request from Press Gazette found that Leeds City Council had the second highest number of comms staff in the country, a total of 47. It found that this included 20 communications officers, 10 communications managers, nine senior communications officers, five communications assistants, two senior communications managers and one head of communications and marketing. The latter position is filled by Reid, who initially joined the council as head of comms in 2007.

Prior to that, she led comms for the Education Leeds authority.