The challenge for Reid’s comms team is to balance austerity with ambition, but the greater amount of work involved in that objective must be completed with fewer personnel. With the council having to cut its budget by £214m since 2010 – and a need to slice off another £25m this year – Reid has lost more than a quarter of her staff in the past two years, from 47 to 34.

That team covers press and media, graphic design, marketing, campaigns, social and digital and internal, and Reid has a total corporate comms budget of £1.8m.

On a more ambitious note, the team has been supporting the council’s plans to grow the city, including the Southbank regeneration area which will double the size of the city centre and the innovation district in the northern quarter. This will bring together institutions and businesses with a focus on knowledge-intensive tech, data, health, life sciences and advanced manufacturing.

Outside of work, Reid is chair of East Street Arts, a contemporary arts organisation and the largest studio holder outside of London. She’s also recently started to learn to play the piano.