Woodvine joins from a role as digital trading manager at the Asda Media Centre where she was responsible for all Asda’s category digital advertising. Her first task will be taking on the management of the agency’s newly expanded Nisa account.
Extreme has been partnered with the retail giant for more than a year, throughout which the digital remit has continued to grow, engaging the majority of the agency’s full-service team.
MD Antony Prince said: “Polly brings significant senior retail account management experience which will be a great asset as we extend our digital partnership with brands such as Nisa.
“All of our newest team members bring relevant, diverse experience to the team, further strengthening our position as a full-service, creative marketing agency for our wealth of clients in Yorkshire and beyond.”
Woodvine is the latest appointment with other new faces including digital designer Val Vico, PPC and analytics consultant Lewis Clark and new business account manager Sarah Warne.
Extreme Creations is now a 30-strong, fully-integrated digital marketing team with clients including the NHS, Lansinoh and Silver Cross.