Black Sheep Good GrubIntegrated digital agency Extreme Creations has unveiled a new look website for fellow North Yorkshire outfit, Black Sheep Brewery.

It’s the latest project in a partnership spanning more than a decade for the Harrogate-based agency and is aimed at a new generation of drinkers for the traditional ale producer.

Extreme Creations MD Antony Prince added: “We are proud to have fostered a strong relationship with such an iconic brand over a long period of time.

“The new Black Sheep site is a window into a fine Yorkshire brand which has found the balance of nurturing old faithful customers and accommodating new ones. The increased functionality, improved e-commerce offering and overall stunning visual impact of this site position it to support the brand as it continues to grow.”

The brief for the new site was to capture the expertise and sixth-generation history of the brand, while engaging with the wealth of new drinkers. The success of limited edition and seasonal ales alongside a surge in Black Sheep’s social media, also handled by Extreme, highlighted the need to reflect the diverse customer base with a new look and increased functionality.

Black Sheep’s sales and marketing director, Jo Theakston said they were ‘very proud’ of the new website: “ a great digital counterpart to our award-winning Visitor Centre in Masham, offering online visitors a wealth of information on the Black Sheep Brewery and our growing range of ales.”