twentysix in Leeds has won a competitive pitch to manage the SEO and PPC for Superbreak.

The agency has been brought in to “rejuvenate” the brand’s activity with a more integrated and data-focused approach. It partners with Marin technology for paid search.

“This is a fantastic win for us and we’re really excited about working with Superbreak to deliver to their ambitious growth plans,” said Ryan Scott, managing director of the search & affiliate divisions, twentysix.

Superbreak is part of the Holidaybreak Group, supplying short holidays to the UK and Europe.

“twentysix has met all the criteria we are looking for in a new search partner. They are highly ambitious and have a solid understanding of our industry and audience. To grow our online business we need an agency that that we can work closely with on across a number of digital projects and twentysix more than fulfils this service,” added Khalid Amin, head of ecommerce at Superbreak.