Kristal Ireland, a well-known figure in Northern digital circles, has joined Leeds digital agency twentysix as its new head of social media.

Ireland moves from Enjoy Digital, where she was director of strategy. Prior to that she headed up digital at Propaganda and Welcome to Yorkshire, and has also worked for Outside The Box and Digital Media Projects.

Kristal Ireland

Kristal Ireland

She’s also a director of Leeds digital inclusion charity LS14 Trust and an organiser of the SAScon conference.

Gail Dudleston, CEO, said: “twentysix social has experienced phenomenal growth since it launched two years ago as a separate division of twentysix. We are all extremely excited about Kristal’s appointment.

“Kristal’s experience and expertise experience are unparalleled in the industry, and she is primed to play a key part in taking twentysix social media to the next level.”

Ireland added: “The growth of social media and its importance within the digital marketing mix is something I have always been passionate about, as is developing a truly strategic, creative and ROI focussed model to deliver a point of difference for twentysix clients.”

twentysix Social Media is one of the four specialist divisions within twentysix, which has offices in Leeds, London, New York and Singapore. Clients include Wella, Skandia, P&G and the London Stock Exchange.