Systems are green. Crew is ready.
We’re Search Theory, an independent search marketing agency specialising in SEO, Digital PR and Paid Media. We help brands increase their presence, outperform competitors and turn search into a real growth channel.
Founded by industry veterans David Vernon and Sara Kavanagh, Search Theory was launched to challenge outdated agency thinking. We move fast, stay curious and focus on strategies that create measurable impact, not vanity metrics or bloated reports.
Born out of a want to see more transparency, accountability, and data-led Search strategies across our industry, Search Theory became our mission to ensure every brand can reach beyond the stars.
From building long-term organic visibility through SEO, Digital PR and Digital Marketing to driving immediate performance through Paid Media, we create integrated search strategies built around what matters most – making your brand as visible as possible, and driving real, tangible results.
No fluff. No one-size-fits-all templates. No AI-stuffing.
Just real search marketing built to send brands into the stratosphere.








