Zut has produced a new film telling the history of luxury Manchester menswear brand, Private White V.C.
Copper & Courage: The Genesis of Private White V.C. blends live action production with generative AI.
The hybrid approach reimagines Private Jack White in WWI, his heroics earned him the Victoria Cross.
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“AI opened up possibilities we simply couldn’t have achieved through traditional production alone,” said Mark Hancock, Managing Director at ZUT.
“But it wasn’t a one-click solution, our post-production team experimented with hundreds of prompts, adjusted parameters, and blended outputs with filmed elements to get the desired result. It was equal parts technology and skill of our team.
“The art of what’s possible against time and budget is growing exponentially. This project and its learnings have proved AI will be a game changing tool for us in pushing creative boundaries”.
Hancock said that they refined prompts for each scene until they achieved the historical accuracy, tone and emotional impact the story required.
“This project reflects the same courage and craft that define our brand,” added James Eden, great-grandson and Managing Director of Private White V.C.
“Working with ZUT has allowed us to honour our brands rich heritage whilst embracing the future of storytelling.”
