Betfred is set to launch a new brand campaign this week, created by North West agency, Zut.
The creative is centred around the emotions experienced by fans and will run across television, radio and digital channels.
“Our latest piece of work for Betfred encapsulates all the feelings of excitement and anticipation that come with being a sports fanatic,” explained Matthew Thompson, creative director at Zut.
“The campaign is about celebrating this and positioning the brand as the bookmaker who can enhance the exhilaration of sports through their wide range of offers and innovative new betting products.”
