Zeus PR has been appointed by the Impact Environmental Group following a group-wide tender process.
The Cheshire agency will work across IEG EMEA, which is a division of Impact Environmental Group to formulate and develop reputation-building PR and content strategy.
“We will be showcasing IEG EMEA’s impressive service offering as the leading European operator in the provision of waste and recycling products and service solutions, and we are very much looking forward to working closely with the group and the four individual business centres on this far-reaching brief,” said Anthea Fosti Managing Director of Zeus PR.
“We have already enjoyed a 10-year partnership as the retained PR provider for UKCM, and following their acquisition by IEG EMEA last year, we were very pleased to be invited to tender for, and subsequently be awarded, the group-wide brief.”
Pete Dickson, Commercial Director at IEG EMEA added:
“As we develop the IEG EMEA brand and its recognition, a positive and creative PR partner is essential. On the back of its impressive work for UKCM over the last decade, we are pleased to have partnered with Zeus PR; and look forward to working with Anthea and her team.”
