Nolte Kitchens UK, the Wilmslow-based UK arm of German Kitchen Brand Nolte Küchen has appointed NW-based specialist home interest PR agency Zeus PR following a competitive tender.
The agency will be establishing the UK press office for the brand, and undertaking an energetic content-led PR campaign.
Zeus PR is tasked with building the brand’s reputation with a far-reaching national consumer press and influencer strategy. This will be twinned with trade media outreach to promote Nolte Kitchens’ UK dedicated contract kitchens division that serves both boutique housing projects and large-scale developments.
Nolte Kitchens UK has 15 showrooms nationally in premium high street locations, including a flagship store in Westminster, London, and further UK expansion is imminent.
Its parent company Nolte Küchen has a rich history dating back to 1958 and has been voted Germany’s favourite kitchen brand for five years running. The company manufactures over 900 kitchens a day at their plant in Germany and exports to over 60 countries.
Nadine Rowley, digital marketing manager, said: “It’s a hugely exciting time for Nolte Kitchens UK. We have big plans for the next 12 months that will allow us to further enhance the presence of Germany’s favourite kitchen brand in the UK retail market, and I’m confident Zeus PR will play a critical role in that growth.”
Anthea Fosti, MD of Zeus PR added: “The sheer quality, innovation, exacting detail and stylised lines that Nolte Küchen has introduced is totally unique to the UK market. This coupled with the unrivalled design service and the standout, luxury showrooms in the landmark locations across the country, gives us a compelling brand story, and one which we are excited to tell.”
