The Manchester agency will handle on-pack promotions, shopper marketing, social media, the brand’s website and all digital campaigns for Anchor after winning the five-way pitch.
Stewart Hilton, Creative Director at ZEAL, said: “We keep a list of 12 ‘Dream Clients’ that we feel best fit our knowledge, skills and experience. ARLA Foods has been top of this list since our inception, so it’s wonderful to finally have them on-board.
“The Anchor team were a joy to pitch to. They share our passion and have big ambitions for their brand. We’re ridiculously excited to be a part of what we know will be an important time in the brand’s life story.”
Julian Merritt, brand manager on Anchor, added: “We saw some great work, from some great agencies, during the pitch process and we are now looking forward to working together closely with Zeal as the brand grows in 2017 and beyond.”