Leeds-based digital and creative agency, Zeal, has acquired Appmetrix.
Zeal’s CEO, Jane Rutter said that the move would enable the company to innovate and expand its products and services, with web and mobile application development.
“We think investing in this area is a great opportunity and will complement our existing services, whilst at the same time future-proofing the agency to offer the potential for growth at a time when many agencies are struggling to survive,” explained Jane Rutter, Zeal CEO.
“With our working cultures already very much aligned too, we simply had to say yes to it.”
It was founded a year ago by entrepreneur Robert Durkin, who sold his first business to WPP before he was 30. He will remain with the company as Zeal’s Chief Technology Officer:
“This is a massive opportunity to leverage technology and innovation to accelerate Zeal’s growth over the next few years. We are excited to bring our unique offering to Zeal’s amazing range of existing clients as well as using it to attract new ones.
“Zeal’s achievements to date are impressive, and we hope to be able to extend its capabilities to really propel the agency to the next level.
“I’m delighted to see our talented teams come together and am very excited about discovering what opportunities lay ahead.”
Details of the deal haven’t been revealed. The most recent figures published on Companies House showed that Appmetrix, which is wholly owned by Durkin, had Shareholders Funds of £9k.