Manchester’s KOMI Group, one of the UK’s fastest-growing digital media companies, has reported a record-breaking first half of the year with revenue reaching £7.4m, up 94% from the same period ending June 2024.
The success has been driven by a combination of strong organic growth and a focused acquisition strategy targeting social-first media brands.
Over the past year, KOMI has focused heavily on diversifying its platform strategy, reducing its reliance on Facebook and better positioning itself for long-term scalability. Central to this has been a significant investment in YouTube, now the fastest fastest-growing part of KOMI’s operation. This strategic pivot has enabled the group to unlock new commercial opportunities while expanding its reach across more diverse audience segments.
Alongside this, the company has acquired five media brands over the past 3 years, a move that has contributed significantly to both scale and reach. The result of this combined approach has been transformative: monthly views have jumped to 5bn, up from 3bn in June 2024, and KOMI’s global audience has grown to over 150m. Profitability has also increased significantly, rising by 128% year-on-year through organic growth alone and by over 270% when including contributions from recent acquisitions.
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Founded in 2016, KOMI Group operates across three core areas that work together to fuel its growth: KOMI Publishing focuses on creating and distributing engaging digital content; ARK by KOMI manages content licensing; and KOMI Talent works directly with creators to help them build and grow their own audiences. All three divisions are powered by KOMI Insights, the company’s analytics platform that uses proprietary data to guide dynamic content decisions, reacting quickly to trends across the creator economy.
KOMI is currently investing in AI capabilities to further evolve the platform, making its insights more accurate, intuitive, and actionable. The development of KOMI Insights remains central to the group’s growth strategy and continues to be a key differentiator in a fast-moving, competitive market.
Leadership changes earlier this year have further strengthened the business. In July, Sam Lenehan was promoted to CEO, with founder Andrew Trotman stepping into the role of chief revenue officer. KOMI also appointed Nick Jennings as senior vice president of special projects to spearhead growth in North America, where 40% of its global audience is now based.
Looking ahead to the second half of 2025, KOMI will continue to invest in the US market through further acquisitions and organic expansion. It will also keep scaling its use of KOMI Insights as creators increasingly seek out data-led partners who can help them build sustainable, profitable business.
CEO Lenehan said: “KOMI has continued to deliver strong, profitable growth, and the first half of 2025 has been our best yet. We have spent the last three years focused on building our KOMI Insights capability, which has allowed us to diversify our revenue streams and make smart acquisitions. This crystallisation of this in 2025 has facilitated rapid, yet sustainable growth. Our people continue to remain our priority and are at the core of our success. I truly believe that the culture the team at KOMI have collectively created will be the foundation of even bigger success as we look to the future.”
Co-founder and CRO Trotman added: “Since inception, KOMI Group has been on a mission to build the most engaged digital audiences in the world. The numbers speak for themselves and prove that by using our data strategically, we can truly transform our social brands as well as the careers of the creators that we work with. I’m excited to continue leading KOMI alongside Sam as we propel the business into its next phase of growth.”
