Newspaper publishers have launched a new initiative enabling advertisers to buy a package across national and regional titles for the first time.
All national titles, with the exception of the Financial Times, and several regional titles including the Reach-owned Manchester Evening News, Liverpool Echo and Newcastle Chronicle are signed up to the launch of Impact.
The move, which represents more evidence of collaboration within the newspaper industry in the face of mounting pressure on revenues, means that for £375,000, a single advertiser can contact one of the publishers and block-book the homepages of titles’ websites as well as the first ad that appears in print versions.
“It’s truly simple because it’s only one phone call,” Vanessa Clifford, the chief executive of Newsworks, the trade body for the newspaper industry, told Campaign.
