Lucky North has a new client after winning a competitive pitch for York-based Jorvik Tricycles’ PR contract.
The agency is working directly with Leeds-based Zeal on an integrated marketing strategy, encompassing direct-to-consumer events, social media, PR and more. Zeal has been partnered with Jorvik Tricycles for five years, supporting with a full digital marketing programme including PPC, SEO, social media and more.
Jorvik Tricycles was launched by Yorkshireman James Walker, who began designing tricycles for his father who struggled to keep up his cycling hobbies after being diagnosed with Parkinson’s disease. Walker is still at the helm of the business and plays a pivotal role in the design and manufacture of the bikes as well as all areas of customer service and business development.
Since inception Jorvik has gone from strength to strength, with an ever-growing portfolio of new products, from smaller city-friendly e-trikes to larger mountain trikes for tougher terrain.
Lucky North will be working directly with Zeal, bolstering the integrated marketing strategy with proactive PR and press office activity, driving forward brand communications to secure further sales for the business both with consumers and organisations, following an incredibly successful first decade of trading.
Lucy Baird, director and founder of Lucky North, said of the acquisition: “Jorvik Tricycles is an incredibly exciting brand that has been innovating in its sector for a number of years now, bringing tricycles to the fore for a huge audience base.
“We’re thrilled to be joining James on this journey, and are looking forward to the adventures we’ll have along the way!”
Walker added: “The pitch delivery showed passion and a flair for our market and offering, We’re looking to continue our growth over the next few years and with Lucky North and Zeal working together, I think we’ve the perfect partnership for the task!”
