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Lucky North and Engage to share spoils of housebuilding giant brief

l-r: Lucy Baird, Yasmin Russell, Liz Dimitrijevic and Kiran Watson

Leeds-based partner agencies Lucky North and Engage been appointed to handle PR and media strategy for national housebuilding giant Keepmoat following a successful joint pitch.

Keepmoat is one of the UK’s leading partnership homebuilders specialising in regenerating previously used land to create thriving new communities – over 60 per cent of its current developments are on brownfield sites.

Working collaboratively with landowners, local authorities and local people, Keepmoat breathes new life into disused spaces, improving the range and choice of housing in disadvantaged areas and creating spaces where people want to live, work and relax.

Kiran Watson, director at Lucky North, added: “Keepmoat is a dream client for us, and we’re thrilled to be working with Liz [Dimitrijevic, head of communications and marketing at Keepmoa] and her team on a brand new PR and social media programme. It’s the latest success for us in a long line of exciting developments for the agency as we continue to grow and expand our business, and 2023 is shaping up to be a very big year for us!”

Yasmin Russell, head of marketing at Engage, added: “This is a brief we’re just itching to get our teeth into. We’re so pleased to secure Keepmoat and welcome them to the Engage client roster so we can begin driving tangible results that really deliver against business objectives.”

Keepmoat Homes is a top 10 UK housebuilder that has delivered 19,000 homes since 2009 throught its network of regional offices across England and Scotland, including its Doncaster HQ. Its comms chief Dimitrijevic said: “At the heart of the Keepmoat ethos is our dedication to working with partners to build sustainable communities across the UK. By appointing Lucky North and Engage, we hope to build our audience in new ways with fresh ideas to build the Keepmoat brand.”

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