The brands which have made the most positive impact in the minds of UK consumers have been revealed this month by YouGov as part of an ongoing series.
Biggest Movers recognises the brands which have seen improvements across the most metrics with British consumers each month. The latest figures form July’s edition of YouGov’s monthly BrandIndex Biggest Brand Movers list.
Last month, consumer attention was set on the big screen as cinemas reopened.
This month sees a top ten focussed on those responding to, or chasing after, hot weather.
YouGov’s Biggest Brand Movers: July 2021
1 Pimm’s
2 Wall’s Ice Cream
3 American Airlines
4 Southern Railway
5 Minecraft
6 Lenovo
7 Mazda
8 Halo
9 Qatar Airways
10 On the Beach
How the data is calculated
Data for the biggest brand movers in July compared statistically significant score increases across a range of metrics between May and June 2021. Brands are ranked based on a variety of metrics which include factors such as whether a consumer would consider a brand, ad awareness, and whether they had heard anything about the brand in the past two weeks.
