Yorkshire ecommerce agency We Are Magneto has been appointed to create a new online sales platform for professional knife maker Global.
The Global brand is a favourite with top chefs including Michel Roux Junior and its products are manufactured in Japan using traditional Samurai sword-making techniques.
Leeds-based Magneto will develop a new conversion-focused site with a strong emphasis on Global’s luxury brand story.
Magneto’s Jon Dramond said: “We are turning the standard ecommerce website on its head by putting the brand first before leading into a strong buying journey.
