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Expansion at Yasper following Manchester property group win

Leeds-based communications agency Yasper has made a key hire following a strong start to its first year in business and a series of client wins.

Bethany Lunt has been appointed as an account manager to help drive the business forward and lead on some of Yasper’s new and existing accounts across multiple sectors, including property and construction, healthcare, and telecoms.

Lunt joins the business as a strategic communicator with a wealth of agency experience in media relations, content, and digital, across a range of B2B industries, most recently at Huddersfield’s Scriba PR.

The appointment coincides with Yasper’s recent client win with Manchester-based property firm BR2.0 to deliver a media and content brief across its group of companies, as well as a landmark new piece of work in the healthcare sector.

Julian Pearce, Founder and MD at Yasper, said: “This hire is of great strategic importance to Yasper’s growth, and I was immediately impressed with Bethany’s knowledge, experience and capability. Not only will she take a lead on delivery for a range of Yasper’s key accounts, but she will be integral to the future growth and direction of the business. She’s a great fit for the agency and will be a brilliant addition to the team.”

Beth will also be focusing on Yasper’s sub-brand, Y-content, with an aim to deliver a range of fixed-price content solutions, including social media, copywriting and web services.

Commenting on her appointment, Beth added: “My role with Yasper feels like the natural next step in my career. From my initial chat with Julian, it was obvious we shared the same ethos in terms of what it means to deliver true value-driven comms for clients.

“Getting under the skin of clients’ businesses and truly understanding the sectors they work in is the key to producing high quality and impactful communications. As Yasper continues to grow, I’m excited for my role to evolve, I’m looking forward to working alongside the team at Umpf too.”

Yasper has a range of clients across sectors including transportation and infrastructure, the built environment, healthcare and tech. The business also works on several collaborative briefs with established Leeds agency Umpf — which has a stake in Yasper.

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